From conception to death men and women consistently change. As a rule, we don’t like change, we tend to shy away from it. We boast how things have changed for the best and in many cases it has, but in the second breath we talk about “the good old days’., referring to our youth. Remember, today, is a new generation’s ‘good old days’. Some changes we have no choice such as growing old or illness, but other changes we either accept or reject. Humanity has been looking for the fountain of youth since the beginning of time, let it be the Holy Grail or Jason Golden Fleece, growing old is a change that for some, is very hard to accept. Just ask yourself why there are so many plastic surgeons in California. Change that give us more leisure time, shorter work hours or better conditions or more money are more acceptable than others. Our comfort range is grooved deeply into our way of life and any deviation from that comfort range we tend to be very skeptical of it. We weigh the PROS and CONS and make our decision.
So here we are doing the same thing over and over again hope for a different outcome. Albert Einstein is broadly credited with exclaiming “The definition of insanity is doing the same thing over and over again, but expecting different results”. Granted some of the old ways may be the best. Then again 1960 is much different than 2017 and what was great in 1960 will not have the same results today. People lifestyle are completely different from 1960 to 2017. People are on the move, time is precious, they are multitasking. Maybe we can take a lesson from the experts —advertisers. Their message is short, 15 to 30 seconds in most cases, to the point and repeats over and over again. They may only catch the attention of a few people every time the commercial is played,but if you repeat the commercial over 1000 times, they may have reached 2000 individuals and then word of mouth reaches even more.
Evangelism is no different. It is time to move out of our comfort range into the abyss of new ideas and try something different. We might succeed or it may be a dismal flop, but we will have tried. We may have to reach out to 2 to 5 people, in short, informative meetings and do it over and over again. Maybe give them a choices to educate themselves in their leisure time at home by correspondence. Reaching 20 to 50 people over a 2 or 3-week period may be asking too much in a rushing society where every minute counts, where couples are balancing work, family life and a social life. If we never try, nothing will change and the results will be the same… That’s insane…
For what it’s worth!